The Tarnac 9 were once just nine individuals who had withdrawn from the capitalist paradigm to live a quiet, communal life in an isolated French mountain village. They grew their own food, opened a small grocery store and started a movie club where they screened films for their rural neighbors. The group, nearly all of whom hailed from affluent Paris suburbs, were highly educated and, by all accounts, friendly, helpful and generous.
Our Dying Spirit
Should we continue to hold onto the capitalist-materialist conception of the world?
- Micah White
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- 03 Apr 2009
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- 16 comments
Hylas and the Nymphs (1896) by John William Waterhouse
Our collective mental environment is in a pitiful shape. Bombarded with advertisements, jolted by commercial breaks and distracted by multitasking, our spirit is under constant assault by capitalism. And at a time when we face the confluence of unparalleled global crises -- climate change, financial collapse, war and widespread foreclosures -- we do not have the mental clarity to act. We do, of course, respond and react but that is precisely the problem. In our reactions we betray our inability to propose a fundamentally different course of history. We still believe that there will be a technological solution to the problems we face and by accepting this basic premise we insure that the corporations will continue to dominate the horizon. What we need is a movement of spiritual rebirth that rejects the capitalist-materialist disenchantment of the world and instead proposes a vision in which mystery has a place.
All that is wild about the world has been systematically penetrated, catalogued and destroyed. The explicit intention of the scientific mindset, to pierce the mysteries of Being, has led to a world empty of excitement in which not even endless consumption can fill the void. We are both cut off from the natural environment, enclosed in sprawling concrete cities, and cut off from any previous philosophical or religious conception of the world that celebrated possibility, contingency and mystery. How would it change things if we rallied in support of nature not because of climate change (an abstraction identified by science and therefore conceivably able to be "fixed" by science) but instead because the nymphs Socrates felt at the river are no longer with us.
Just look at the left's demands for a new world: we want "clean" energy, full employment, a middle-class standard of living for everyone and "green" corporations. To acquire these desires, we insist that more scientific research must be funded. All our dreams for the future rely on scientists, technocrats, capitalists and the highly educated. That is a fundamental error. Unless the revolution can be accomplished by us, each of us as we are right now, whether we be poor or rich, educated or not, literate or not, then we will continue to perpetrate the myth that only Western style progress is the way forward.
What we need now is a spiritual rebirth that grants the magic back to the world. Only then, through the development of a parallel culture, will we be able to see that the way forward may be to go back.
Micah White is a Contributing Editor at Adbusters magazine and an independent activist. He is writing a book on the future of activism. www.micahmwhite.com
Attention: do you have a blackspot idea? I would like to print an occasional guest post on this blog and I am now looking for submissions, if you have something to share that will further the blackspot philosophy, write it up in under 500 words and send it to micah (at) adbusters.org.
In May 1968, the Situationist-inspired Paris riots set off a chain reaction of refusal against consumer capitalism.
We will change the way information flows, the way we interact with the mass media, the way in which meaning is produced.
The Summer of Rage
Will a tsunami of middle-class dissent wash away governments worldwide?
- Micah White
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- 23 Feb 2009
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- 28 comments
Military personnel faced off with protesters in Riga, Latvia in January. Weeks later, Latvia's government collapsed.
Iceland was first and now Latvia has become the second European government to collapse as a direct result of the protests sparked by the global economic crisis (source). In Dublin, more than 120,000 workers protested outside of the Irish Parliament in a campaign organizers say is inspired by what was done to Iceland's government (source). And in the UK, the head of the Metropolitan police's public order branch, is warning of a 'Summer of Rage' that will involve mass protests by middle-class citizens fed up with the economic situation (source). A tsunami of dissent is coming and it is not clear what will remain and what will be remade.
The economic recession is now impacting the majority of people in most countries in the world. There is a growing sense of global solidarity among the people who see their governments spending billions of dollars to rescue the banks who are to blame for the crisis. With the visible success of protesters in Iceland and Latvia - who managed to topple their governments relatively nonviolently - the realm of possibility seems to be expanding.
It feels like the the time may be approaching for a global movement to take hold which intends to rethink capitalism and the systems of world governance. Instead of demanding the resignation of a Prime Minister, what if this global movement demanded the resignation of the whole system?
Does the moment feel ripe in your town? What would you like to see as a result of the global protests?
Micah M. White is a Contributing Editor at Adbusters Magazine and an independent activist. www.micahmwhite.com
Ad Industry Fouls Again
- Sarah Nardi
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- 03 Feb 2009
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- 9 comments
The universally tepid response to yesterday’s lineup of Super Bowl ads indicates that we’ve come to expect a certain degree of innovation from advertisers who drop millions to purchase game-time spots (remember “1984” Apple ad directed by Ridley Scott ?).
But in light of the economic downturn and increasing financial woes, advertisers chose to play it safe this year, foregoing any auteur-driven cultural watersheds for crotch humor and talking babies. Although always absurd, the price of Super Bowl spots is particularly outrageous this year ($3 million for 30 seconds) and advertisers clearly didn’t want to take any chances. So they appealed to our base nature (guy taking a snow globe to the groin, giant fake breasts) and our sentimentality (horsey love story, dog adoptions).
Pepsi even tried to rewrite history by casting what was in fact Richard Nixon's preferred drink as the nectar that unified the counter-culture (with an assist from Bob Dylan who now joins Dennis Hopper in the ranks of anti-establishment icons cum celebrity establishment endorsers). I was curious to see how this gluttonous capitalist ritual would be handled at a time when capitalism is teetering on the brink. After yesterday, I have my answer. Advertisers chose to speak to us like we’re idiots and hoped that we would be so distracted by that poor guy’s crotch, that we’d sit back, crack a Pepsi and keep on buying this shit.
Our Blackspot Moment
- Micah White
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- 27 Jan 2009
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- 4 comments
The AFP reports that 85,000 people globally lost their jobs on Monday as mega-corporations desperate for profits dump their human chattel overboard. But the ship is sinking and throwing us to the sharks won't save the capitalists. In these times of unparalleled economic uncertainty, it is within the power of culturejammers to change the course of history. This is our Blackspot moment: we start local, blackspot businesses and kick out the mega-corporations.
How many culture jammers actually know how to start a small business? It is time that we learn. The blackspot will be built through head-to-head competition with the corporations currently choking our local communities. And they won't go down without a fight. Unless we are willing to take risks by entering capitalist dominated territory, we will never be able to reclaim our culture from their grip.
Let's talk specifics, the main difficulty that we face when opening a blackspot in our community is raising the start-up capital. The fact of the matter is that bank loans are not a viable option for blackspots due to their demands for personal collateral and high interest rates. No bank (within the U.S.) will give a loan to a small business without securing the loan with your house, car, personal assets, or assets of your family. And in these economic times, that may not even be enough. However, given that accepting money from a bank is usually no different than accepting corporate donations, I think most blackspotters will agree that we should refuse bank loans outright. Without the possibility of a bank loan, we will need to turn elsewhere to fund the initial start up capital for our blackspots. It is here that I propose a slightly modified version of an idea that has already been floating around: blackspot microloans.
Unlike traditional microloans, I propose that blackspot microloans be given by individuals to local blackspots in leiu of a donation. For example, if the anticipated start up costs of a blackspot cultureshop that will employ 3 people in a rural town is $15,000 then this blackspot would solicit loans from individual culture jammers at a reasonable interest rate of 2% to be repaid over the course of three years. Although 2% may not sound like much it is reasonable when one realizes that at this very moment the stock market is hemorrhaging, banks failing and the average savings account is yielding under 1%. Funding our own local blackspot businesses would immediately shift the traditional division of power between consumers and corporations into a mutually sustaining relationship of active participation. The local blackspot benefits by receiving low interest rate loans in a time of economic turmoil, the community benefits from a truly local and unique business that provides jobs, and those who gave the loans benefit through a modest return on their investment. Those individuals who still prefer to donate their money could ask that the loan be repaid to a general blackspot start-up fund that would provide seed money to other culture jammers. As you can see, a blackspot economy could very quickly develop based upon this proposed model.
Ultimately, the future success of the culture jammer movement, the demise of global capitalism and its byproduct of mental pollution, depends upon doing away with the mentality of charity. Instead of desperately waiting for a few pennies to be donated, it is time to look around our local communities and identify potential financially viable blackspot opportunities. Each employee hired by these blackspots, each dollar of profit that goes towards funding full-time culture jamming, and each individual turned from consumer to participant will bring us one step closer to our vision of a non-corporate future.
Can we turn this economic crisis into an opportunity for the renewal of local, anti-corporate cultures?Micah M. White is a Contributing Editor at Adbusters Magazine and an independent activist. Micah is currently writing a book of philosophical meanderings into the future of activism. He lives in Binghamton, NY with his wife and two cats. www.micahmwhite.com
A longer version of this article originally appeared in Adbusters #75 under the title "Blackspot the Future".
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