Imagine our global system disintegrates. Hunkered down in scattered pockets of survival, people try to adapt to the savage new landscape: scavenging for bits of food and water and defending themselves against marauding bandits. Imagine the recriminations and the finger-pointing as this dark age dawns … the gut-wrenching autopsy of our murdered way of life. What picture of blame would emerge? What were our fatal system errors and who among us was responsible for making them?
Culprit #1 would undoubtedly be the economists. How could this prolific class of scholars, wreathed in medals and PhDs, have led us so far astray? How could they not see that every product in the global marketplace was valued incorrectly, and that every purchase pushed us deeper into the cosmic red? And how could they, like villagers with their backs to Vesuvius, simply keep counting the money while the end drew so ominously near?
Culprit #2 would be the unholy alliance of commercialism and communication, which transformed our information delivery systems into tools of mass merchandizing. Why did we allow a cavalry of marketing hits to assail our minds every minute of every day, each of them telling us the same lie: that to live is to consume and to consume is to live?
Culprit #3 would be the corporation, or rather the way we abdicated our reason and endowed it with the legal rights of a human being. In doing so we created more than a person – we created a living monolith, stronger than any man and impervious to all assault. A supreme being who, once animated, could never, ever be stopped.
Now … imagine the power of three incidents of collective recognition. Three mass “aha!” moments in which we identify our fatal system errors and fix them, preempting the ultimate crash. First we break the unholy alliance of commercialism and communication and clean up the toxic areas of our mental commons … then we design a global marketplace in which the price of every product tells the ecological truth … and, finally, we kill the corporate “I” and get capitalism bubbling from the bottom up again.
Are we capable of such meta-level systems tinkering? Can we pull this thing off?
—Kalle Lasn









































10, 2009
01:45 pm
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everybody going on about the American dream being a false illusion and it being the reflections of a nihilistic way of thinking, fuck... you guys need to wake up from that dream. I mean change your lifestyles if you hate it that bad, referring to the material and consumerist lifestyle being the only aspiration for the average Western-thinker.
— AnonymousThere is more to life- it is what you (and I mean 'you' as in being an individual and extraordinary) make of it and ultimately your contribution to society, whether society refers to your friends or the cliche 'greater good', its your choice... and that's my point its what you make of it, in context of the rest of the world, taking other views in to mind. I am not trying to be liberal or trying to promote any other form of ideology. Just look around you, go outside the box- wake up! check out whats going on in developing countries such as the shit that's going on in Africa- now that's bad.
Stop complaining about your perfect lives and do something about it, you brats! that's pathetic
03, 2009
12:12 pm
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Yeah, okay...I can understand how Apocalypto-Nihilism could be a new 'buzz-word'...
— Anonymous...but how about them hipsters? Are they still dressing funny, and growing out their mustaches?
03, 2009
12:12 pm
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Yeah, okay...I can understand how Apocalypto-Nihilism could be a new 'buzz-word'...
— Anonymous...but how about them hipsters? Are they still dressing funny, and growing out their mustaches?
14, 2009
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23, 2009
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08, 2009
08:58 am
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At least he's not lost in some meta-commentary nonsense.
The mental disruptions are necessary for discovering the grays.
The article's there and it plays it's role.
This angry human is there and playing out their role.
We exist in the present mist.
I suggest that a little more anger and confusion in everyone
may be the essential ingredient that is missing from the
general social recipe.
And then there's choosing where to share it.
I suggest that a forum found attached to a magazine
that seems to be about critiquing the present institutions
may be a fine place to begin expressing the confounding
sense of entrapment created by media glut and systemic
abuse of basically everything, right down to our very
hearts. 'Consumerism' is the subtlest war possible despite the blatant
deception and painfully obvious destruction because it
'causes' everything we don't like but 'contains' everything we do.
Stay alive.
— Cameron Davidson02, 2009
09:39 pm
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17, 2009
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