Editorial

Apocalypto-Nihilism

Apocalypto-Nihilism

Post Krieg, 2009 – Jean-Charles de Castelbajac

Imagine our global system disintegrates. Hunkered down in scattered pockets of survival, people try to adapt to the savage new landscape: scavenging for bits of food and water and defending themselves against marauding bandits. Imagine the recriminations and the finger-pointing as this dark age dawns … the gut-wrenching autopsy of our murdered way of life. What picture of blame would emerge? What were our fatal system errors and who among us was responsible for making them?

Culprit #1 would undoubtedly be the economists. How could this prolific class of scholars, wreathed in medals and PhDs, have led us so far astray? How could they not see that every product in the global marketplace was valued incorrectly, and that every purchase pushed us deeper into the cosmic red? And how could they, like villagers with their backs to Vesuvius, simply keep counting the money while the end drew so ominously near?

Culprit #2 would be the unholy alliance of commercialism and communication, which transformed our information delivery systems into tools of mass merchandizing. Why did we allow a cavalry of marketing hits to assail our minds every minute of every day, each of them telling us the same lie: that to live is to consume and to consume is to live?

Culprit #3 would be the corporation, or rather the way we abdicated our reason and endowed it with the legal rights of a human being. In doing so we created more than a person – we created a living monolith, stronger than any man and impervious to all assault. A supreme being who, once animated, could never, ever be stopped.

Now … imagine the power of three incidents of collective recognition. Three mass “aha!” moments in which we identify our fatal system errors and fix them, preempting the ultimate crash. First we break the unholy alliance of commercialism and communication and clean up the toxic areas of our mental commons … then we design a global marketplace in which the price of every product tells the ecological truth … and, finally, we kill the corporate “I” and get capitalism bubbling from the bottom up again.

Are we capable of such meta-level systems tinkering? Can we pull this thing off?

—Kalle Lasn

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Adbusters #84 July/August 2009

Nihilism and Revolution

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September
10, 2009
01:45 pm
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everybody going on about the American dream being a false illusion and it being the reflections of a nihilistic way of thinking, fuck... you guys need to wake up from that dream. I mean change your lifestyles if you hate it that bad, referring to the material and consumerist lifestyle being the only aspiration for the average Western-thinker.
There is more to life- it is what you (and I mean 'you' as in being an individual and extraordinary) make of it and ultimately your contribution to society, whether society refers to your friends or the cliche 'greater good', its your choice... and that's my point its what you make of it, in context of the rest of the world, taking other views in to mind. I am not trying to be liberal or trying to promote any other form of ideology. Just look around you, go outside the box- wake up! check out whats going on in developing countries such as the shit that's going on in Africa- now that's bad.
Stop complaining about your perfect lives and do something about it, you brats! that's pathetic

September
03, 2009
12:12 pm
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Yeah, okay...I can understand how Apocalypto-Nihilism could be a new 'buzz-word'...
...but how about them hipsters? Are they still dressing funny, and growing out their mustaches?

September
03, 2009
12:12 pm
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Yeah, okay...I can understand how Apocalypto-Nihilism could be a new 'buzz-word'...
...but how about them hipsters? Are they still dressing funny, and growing out their mustaches?

August
14, 2009
04:29 am
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Culprit #0, Adbusters queen of the po-mo rags. Takin’ that soulless advertising and amazingly finding a way to make it even more nihilistic and self-referential than it already was.
July
23, 2009
02:56 pm
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Lierre Kieth: “Likewise, if you’re hungry, why? Why don’t you have access to land to grow food, or enough money to buy food? Who owns the land? Who decides who owns the land? And what will they do if you decide to take some land back? Answering those questions will lay bare a network of interlocking institutions that have the power to starve you. …”So, how do we change the world? Persuasion is for liberals, so I’ll leave that to them. Political action is ultimately about force. There’s a continuum of tactics between nonviolence and violence, but they all start with the understanding that institutions only change when pressure is applied. In the immortal words of Frederick Douglas, “Power concedes nothing without a demand. It never has and it never will…power depends on obedience, and we don’t have to obey. The moment the oppressed withdraw our consent, the powerful are left with nothing…There’s a tremendous misconception, particularly in the USA, that nonviolent action is about somehow trying to educate or convert those in power. It’s not. That’s pacifism, not nonviolent action. I mean, does anybody really think that the owners of the bus company in Montgomery, Alabama had a sudden epiphany? We’ve been so terrible to Black people, oh my god, segregation must end! Of course not. The boycott brought them to their knees.” …”The left in this country has come completely unhitched from any notion of actually being effective. Activism has turned into one big group therapy session. It doesn’t matter what we accomplish—what matters is how we feel about it. The goal of the action isn’t to change the material balance of power, it’s to feel “empowered”. For fuck’s sake, who gives a shit how I feel. Our planet is dying. And radicals are just as guilty of what I call “emotional activism.” It may feel good to smash that Starbucks window, but does it actually do any good? I’m speaking here as someone who’s smashed my share of windows. This rerouting of the goal from political change to inner change is the reaction of both a spoiled, self-absorbed people, and the utterly desperate, desperate to do something, anything.” …”There are lots of people who are going to reject militant action for many different reasons, ranging from familial responsibilities to spiritual beliefs. But even if we’re personally not on the front lines, there are many other ways to use our talents and skills to support the people who are willing and able to do what’s necessary. Somebody needs to do the political outreach and proselytizing. Somebody always needs to do the dishes. And there’s a huge task of building a life-affirming culture that’s in opposition to the dominator mode. This involves everything from setting up alternate economic systems and sustainable food production networks to creating matrilinial family structures. All of that has to be done if we have any chance of planetary survival. And we’re out of time. I guess what I’m urging here is for all of us who share a basic analysis of the problem to accept the necessity of militant action. We don’t all have to do it. But it’s a crucial component of whatever chance we have to stop the horror and destruction.” …”So let’s talk about where the planet is headed right now. Peak oil is here. If the earth can sustain one billion humans, that means that the other five billion are only alive because of fossil fuel and fossil water, and they are going to die. I don’t know how to comprehend the level of social disruption that we’re looking at over the next fifty years. Now add to that global warming and climate change…Things suck now, and they’re going to get dramatically worse if we do nothing. That “worse” includes a catastrophic melt down of civic society…As industrial culture falls apart, we aren’t going to survive as individuals. We’re going to survive as local communities, both economically and civically. Community policing and defense are going to be the way we protect ourselves from anti-social elements. Women and pro-feminist men could take charge of that task. We could make sure that rape counts as an atrocity and treat predators accordingly, both predators internal to the community and threats from the outside. But it’s up to us to do it. If we continue to accept male domination, we’ll keep getting male domination. The facts are not easy to face. They’re painful and gruesome. Vast numbers of men are predators, and the looming industrial collapse and civic chaos are going to provide them with more opportunities to act like it. Perpetrators don’t change. No form of therapy or rehabilitation makes a dent in their sociopath entitlement. So to put it bluntly: shoot them.”
July
21, 2009
10:09 am
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Culprit #1: The economist? Since when did economists make money? And how did they lead us astray? The Job of the economist is to explain the workings of the economy. They do not determine product value, the people do, they simply help us to understand how we come to our collective conclusions on value. It seems to me there is no “Global System” to be destroyed in the first place and instead you allude to an idea of post apocolyptic “Western World”. Which in that case one could strongly argue there is a positive correlation between commericalism and standard or living. Funny that people from places around the world that are stripped of media and advertising flock to our countries for refuge from much darker worlds. ReasonRebel
July
17, 2009
12:55 pm
Link
How could they not see that every product in the global marketplace was valued incorrectly…” Who, pray tell, does Adbusters think should be in charge of valuing products and commodities? “… then we design a global marketplace in which the price of every product tells the ecological truth … and, finally, we kill the corporate “I” and get capitalism bubbling from the bottom up again.” There Kalle goes again…so which is it Mr. Lassn? Are you for “capitalism bubbling from the bottom” or a designed global marketplace. To plagiarize right form the wonderful and still relevant ‘In Defense Of Anarchy’, the moral authority of the state is not reconcilable with the autonomy of the individual. “Meta-systems tinkering” is NOT what is needed.
July
16, 2009
06:20 am
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Jacque Fresco: Banging his head against a brick wall since 1916! Look him up, watch his lectures on google/youtube check out his books this man and his ideas are well worth taking the time to investigate. in a bit!
July
15, 2009
05:03 pm
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Where is personal responsibility on this list? People are a part of the system too.
July
07, 2009
04:56 pm
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Collective recognition takes communication. There isn’t real communication happening on the internet. The “Aha!” moments will come in waves as we react to the problems. The Meta-Level systems are already tinkering and it should be able to be pulled off. Not in this century though. The First is Monocropping. I’m not so sure Media will be reformed anytime soon. I’m not so sure the ideas behind a “corporation” will be changed either. It will take the people interested in their own culture, to grow their own food, and create their own stories to tell. It’s not in an indie song, this magazine, or some “Green” revolution type conversation. It’s very very simple. It’s food, it’s land, and it’s respect for one another who know better. But, even more respect to help those who don’t. paul.a.flores@gmail.com
July
03, 2009
02:54 am
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I can not control the past… I can not see the future… But I can decide my next action… The world has not changed significally in the last 3000 years. We think we know more but in reality the steps we have taken are miniscule. I can change me but who am I to speak 4 others… Krs www.globalocalism.com
July
04, 2009
12:14 pm
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Then go shoot yourself, because human actions are missing their mark. Which should be us, the bacteria. Breeding and seeding this world, marking ourselves individuals, special minds, changing the way we operate, plotting and dreaming of change, GO OBAMA, hope, faith, etc…..The actions of the weak mind, look what I can do! As we continue to see and discover, today is the best day of the rest of our lives, it just keeps getting worse. The dream has been over sold, people are miserable we are to comfortable with our blogs, facebook, art, poems, creativity for the oligarchs! Painting and small talk I am sitting in my girlfriend’s parents house on top of a hill, with everything and anything you could want, the american dream has been auctioned off!!! Happy 4th you suckers! Instead of waking up happy and coffee crappy, I wake up mad, and thoughtful. I wake up sad and grateful. I really have not woken, I am still in a dream, one where I am talking to a screen with a chicken peck, I am wanting to hear the destruction of reason and senses on Drudge report, I want to masturbate to fleshy films of all sorts, tearing and ripping the very fabric of our creation of our earthly-ness, we are scum and we are not getting better, just bigger and sicker, so paint your paintings, save us the boring-ness of existence. The readers of Adbuster’s myself included all need to be smacked around a little more, we need to be dragged through the blood the sweat and the tears. This is my first post, and my last. Looking for smacks and wacks, don’t believe the way you were brought up and don’t believe the adbuster hype, its all a big organic, sustainable, free, smelly, fuck hope three ring steamming coiler, make your world today, and hope for death tomorrow! Save the world, shoot yourself now! Don’t be like me! I am the artist, stuck in the muck, stuck in Eli Broad’s colosal nightmare of CULTURE AND TASTES……….taste like chicken to me! So go get your dicked suct or your pussy wacked, but please never let yourself stop being smacked, cuz thats when you turn into us, feeble, self indulgent pests of pestilence and poooooo. Sue Whoot 2009
July
28, 2009
04:08 am
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Once I may have agreed with you, but now I hope you get well soon. Nevertheless feel free and take time to express the inadequacies of the world which depress and constantly mess with your mind. It’s a heck of a bore making money, making war and waiting for nothing at all. But my dear persevere and fight, the end’s not near, not quite. The power of your passion turns a rip tide red, but i’m afraid it’s faulty and misguided. Fight on the day side of shadowy hues, nothing is black and white, but the greys we can choose.
July
16, 2009
11:22 pm
Link
You just wasted a serious amount of time, trying to say nothing. Well done nobody is impressed. Please actually think before you let whatever the fuck is polluting your mind seep out. Also if you want to be negative keep it to yourself you fix absolutely nothing. You just bring us all down.
July
08, 2009
06:50 pm
Link
A mind is a terrible thing to waste… maybe not in your case though.
July
07, 2009
02:00 pm
Link
That’s poetry, man. Shitty shitty poetry.
September
08, 2009
08:58 am
Link

At least he's not lost in some meta-commentary nonsense.
The mental disruptions are necessary for discovering the grays.
The article's there and it plays it's role.
This angry human is there and playing out their role.
We exist in the present mist.

I suggest that a little more anger and confusion in everyone
may be the essential ingredient that is missing from the
general social recipe.

And then there's choosing where to share it.

I suggest that a forum found attached to a magazine
that seems to be about critiquing the present institutions
may be a fine place to begin expressing the confounding
sense of entrapment created by media glut and systemic
abuse of basically everything, right down to our very
hearts. 'Consumerism' is the subtlest war possible despite the blatant
deception and painfully obvious destruction because it
'causes' everything we don't like but 'contains' everything we do.

Stay alive.

July
02, 2009
09:39 pm
Link
can we throw overpopulation in there too? the idea all of us are blindly acting out the will of our genes which are supposedly programmed to self replicate infinitely with no regard to whether or not the planet can support us all - the idea that you’re no one if you live a life without reproducing, the idea that i’m really separate from you, as opposed to monism - the idea that there’s a beginning and an end to life as opposed to infinity - everyone’s competing with each other and racing to a finish line that doesn’t exist.
July
17, 2009
12:41 pm
Link
What do you want to do? Eugenics? Forced sterilization? And I am definitely separate from you. There is nothing ‘monistic’ about the fact that you and I have NOTHING in common except that we both eat sleep and shit. (I happen to get laid every now and then…). You are speaking like the socialist that you are. Let’s hope and pray you don’t get to force everyone to think like you do.
July
18, 2009
02:42 pm
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I think he was implying that reproduction was a selfish activity and that individuals should make a choice not to participate in it. You can use contraceptives if you wanna screw, and you can adopt if you want to raise a child— those don’t harm people. It’s the vain urge to spread our genes we need to overcome if we want to reduce population density.
July
02, 2009
03:42 pm
Link
flowery or not - every product in the global marketplace is valued incorrectly, with no accounting for waste, environmenal stress - - and we did endow the corporation with the legal rights of a human being - which is frankly insane .. since it allows maxi-corporations to act like victims - however many they murder or mutilate - union carbide in bopal, shell in nigeria, exxon in alaska are all case studies in a world out of whack. we are being colonised. the future is frightening. playALL45
July
06, 2009
11:03 pm
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Could someone clarrify this point for me? Where corps granted EVERY right in the Dec.Indy and the BilloRights? Or are they second-class citizen with only a few (too many) rights granted by that court ruling in the late 1800’s?
July
02, 2009
12:51 pm
Link
This article, and the posts that follow it are missing an important series of points. First, what can YOU, control in your own life. You can alter your own behavior, thoughts and feelings. Encourage altruism in everything that you do. That is the first step. Second, life as an example. Don’t like corporations? Don’t buy from them. Educate others, through your own actions. Third, stop complaining about other people. you cannot, and should not desire to control other people. Control yourself, live as a positive example to those around you.
July
03, 2009
08:58 pm
Link
Hmmm, it seems you have been proven wrong. By “complaining” about Adbusters’ anti-thought slogans, those two responses changed Adbusters’ bahaviour (take a look, the “WEAR IT” slogan has been removed). Maybe they weren’t complaining after all and simply sharing their informed thoughts out loud with others. There is a difference, as you can now plainly see. I say we should err on the side of speaking out, rather than shutting up. You can always correct yourself if you make mistakes; but you can’t do anything useful if you just “stop complaining” and remain silent.
July
01, 2009
05:40 pm
Link
I work as a graphic designer, and am often unhappy about my industry as a whole. My unhappiness stems mainly from the position I am often put in by my boss, clients, and peers: Lie. The argument could be made as stated earlier in the comments that Adbusters itself is using the same tactics as the systems it is rallying against. But I disagree with that sentiment. I believe the big difference is the intent behind the message. Nike doesn't come out and say "Buy our shoes made in sweat shops across the globe so we can make even more money off of your ignorance". They say "Just Do It", an anti-thought bearing slogan, that the mass culture ingests quite happily. It is for all purposes, one of the greatest lies of all time. It is unrealistic to think that Kalle; et all, could design, produce and distribute their product without any marketing or self advertising. There is a big difference between product advertising and product awareness. The ads AB posts for itself, to me fall on the side of product awareness and advertising transparency. I think AB does a good job of walking the thin line. Their Blackspot shoe campaign for example, shows us the factory and the people behind the scenes, and explains the price breakdown. To me it is something to be proud of, that a company could produce a superior product, with minimal impact and exploitation. Imagine if Nike showed pics of their factories in China or Indonesia, is that something they would be proud of, or something they would want to hide from us? I don't believe the idea is to destroy all brands, not make any profit, or be unable to pay one's bills. The message and the motive of Adbusters to me has always been: think first before reacting, and be truthful about your intentions. Which I still feel is important to me, hence my subscription renewals. Capitalism IS the system we are locked into. Sometimes you have to use parts of it to get the message out there. Use the system against itself if you will. The platform of print, t.v., and web is a viable form of getting your message to the public. All of this costs money, so unless you want Adbusters to hand out free flyers on the corner, or holler to the public walking by, then money is a necessary evil to convey the message of fighting uninformed consumerism. One could say it is hypocritical, but again I think it comes back to intent. Can we make things with a greater respect for globalism, sustainability, and human rights? Yes we can, although it is less profitable in terms of cash, the reward is something some of us might never truly feel: Pride.
July
01, 2009
09:49 pm
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I agree with a lot of what you are saying. But still, the Adbuster ad for their t-shirt still says "WEAR IT," which is the exact same anti-thought bearing slogan as "JUST DO IT" that you mentioned in your excellent essay. If they supported thinking first, they would just show the photo of the product without any slogan (or at least at thought spurring slogan to match their pro-thought philosophy). But, yes, I respect that entire article you just wrote... it opened my eyes to the difference between product awareness and product advertising, as you put it. Thanks.
July
01, 2009
04:05 pm
Link
Basically what I think it comes down to is this: A system is created because it serves a purpose. That purpose is usually dictated by the purpose the previous system served, the conditions of which no longer exist. For example, only through arduous struggle did capitalism replace monarchy, which replaced feudalism (sort of). Feudalism arose out of the anarchy of the Roman Empire's collapse, of the need to be protected and to have some semblance of stability. After awhile, though, conditions changed and it became clear this system was repressive and didn't work, thus creating things like the Magna Carta. And it wasn't until around the point of the American Revolution that people realized that kings and emperors were old-fashioned and ridiculous. (well, I'm sure quite a few people knew this all along, but it wasn't till this time that widespread revolutions began occurring in the West.) So, thus came the advent of Western capitalism, the need to separate church and state, and the desire to have an economy that wasn't meddled with (in principle) by politicians. We all know that didn't work out too well, and we are getting to the point where the system must change again. Even the most liberal government will become oppressive over time if it is allowed to calcify. Allowed, though, is the key word.
July
01, 2009
02:46 pm
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This web-page hurts my brain only because of the article placement (especially culbrit #2) directly next to the adbuster ads: "Adbusters; Have you subscribed yet?" and then "Adbusters t-shirt: WEAR IT" and a picture of an "Adbuster shoe"... I think that's more mentally harmful than the capitalists who at least respect their clients' intelligence and admit their are trying to sell things for a profit. Are you under a parent company that forces you to put up these ads? If so, is there any way you could make them less in your face (i.e. "WEAR IT") and put at least a little thoughtfulness into it, like something to the effect of "We wish we didn't have to resort to the unholy alliance of commercialism and communication that we so readily criticize; but we haven't figured out how to pay the bills yet without selling these things. If you'd like to keep reading Adbusters, here's how you can help us stay afloat." Did you think we wouldn't notice or do you really think we readers are so ignorantly asleep? (sometimes I wonder if the head of this mag is really a crotchety republican who is laughing at progressive thinkers all the way to the bank)
July
11, 2009
04:38 pm
Link
1. Adbusters is non-profit. That doesn’t mean that nobody at AB makes money, but they do so on a sustainable, positive sort of paradigm. I’d be happy if more of our business were conducted on an AB model. Adbusters is leading the way. 2. Most Adbusters readers are not so ignorantly asleep as to miss that preceding fact. So adbusters doesn’t talk down to its audience by assuming we’ll all make this huge leap of un-logic. So, erm, wake up. Red shoes.
June
30, 2009
08:06 pm
Link
"Imagine our global system disintegrates." I have daydreamed a world like this since I was 12 or 13 years old. I know the older generations have been waiting for a crash since the 70's (or earlier), but I feel humans are moving closer to this global economic catastrophe more than ever. The lie of the US dollar is still alive, abeit bleeding and badly wounded. The gold is going dry; the empire is close to over. "Are we capable of such meta-level systems tinkering? Can we pull this thing off?" No. I place no faith in humankind. I've met some really great humans too, but on a whole, humans are stupid. Americans are completely brain-dead from the neck up. Maybe it will be different when our Chinese masters come over and claim us and our land.

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