Article

What is the New Aesthetic?

New Aesthetic

Damien Hirst - "For The Love of God"

In September, just as the full scope of the financial crisis was beginning to come into focus, Sotheby’s was preparing for one of the most ambitious art auctions in recent history. The audacity of the London sale – 223 new artworks by British phenom Damien Hirst – was underscored by the morning’s financial news: Lehman Brothers had declared bankruptcy in New York. As one titan of commerce fell, another, on the other side of the Atlantic, was rising.

When the final gavel came down, Hirst had brought in more than $200 million, decimating the previous record for sales by a single artist, which was held by Picasso at a mere $20 million. The world was in awe. How could an artist, even one who had proven so commercially viable as Hirst, defy a dawning financial crisis that was widely expected to be unlike any since the Great Depression? Prolific Hirst collector and market maker Jose Mugrabi offered a New York Times reporter a prescient explanation: “When the empires fall – Roman, Greek – all that’s left is the art.”

Hirst and a cadre of other hip, young artists made millionaires by a grossly over-inflated market represent the apex of a commercial age in which the notions of art and commodity became inextricably tangled. What went up on the auction blocks in September was more than artwork – it was the last vestiges of a bloated consumer empire. As financial institutions failed and 60 years of consumer confidence began to crumble beneath our feet, collectors – well-trained in the art of speculation – rushed to snatch up the relics of a dying age. The last bits of art as we know it.

All aesthetic movements are born, in some sense, of rupture. Abstractionism grew out of the carnage of WWI and abstract expressionism out of the carnage of WWII. Mid-century consumer culture marked a distinct break from the anxiety of previous decades and brought with it the idea that art had become too exclusionary and esoteric. Pop art promptly sprang from the void, speaking to the alienated masses in a language they could understand. With pop art and its most recognizable figure, Andy Warhol, a tradition of fetishizing not only art as object, but artist as celebrity, began. Speculators began to enter the market en masse, throwing money behind their bet for the art world’s Next Big Thing. Investors like Mugrabi used wealth and influence to control markets, exerting tight control over supply and demand. As a result, prices skyrocketed – and artists became rock stars. Galleries began to mine graduate schools hoping to discover a nascent Hirst or Jeff Koons. Chelsea felt more and more like Wall Street.

Art today is just one big clusterfuck of artists doing what will get them paid, what will get them laid or what will get them famous.

But then the bottom fell out. And as it continues to fall out of markets everywhere, we are confronted with the rupture that will define our age. Suddenly we’re left to peer out across the chasm that separates real wealth from perceived wealth, inherent value from inflated hype.

And we’re left to wonder – what new aesthetic will spring from the void?

“It’s impossible to define a new aesthetic movement because movements really no longer exist,” says Erik Plambeck, a recent art school grad living in Southern California. “Art today is just one big clusterfuck of artists doing what will get them paid, what will get them laid or what will get them famous.”

“If anything can be said to be an aesthetic movement right now,” he continues “it’s Facebook and blogging – that’s exactly what’s happening in contemporary art. Individuals use generic templates and hope to somehow achieve a sense of acceptance and community. They’re helplessly trying to define their influence by counting how many friends they have.”

Asked if the financial crisis could somehow have a purifying effect on art by moving us away from a formula that concentrates primary importance on money and fame, Plambeck is resolute:

“No, absolutely not. No matter what happens, we’ll never get away from the galleries and museums. They’re never going to stop lining up outside grad schools to find some 25-year-old to give a solo show.” <

Plambeck plans to attend grad school next year.

Marc Schiller, curator of the New York-based Wooster Collective – a website that chronicles street art around the world – is more optimistic. According to Schiller, we already have evidence of a burgeoning movement, the first real defining aesthetic of a new age.

He sees street art growing out of a resistance to the proliferation of mass media advertising worldwide and emerging as a counterblow to the capitalist obsession with private property and development.

So is it a cohesive, insurrectionary aesthetic movement?

“Not every act of street art is necessarily one of protest,” explains Schiller. “But every act carries with it the risk of arrest and no one will take that risk without some sense of purpose and deeper motivation.”

“The artists may not be able to articulate it,” he continues, “but there is a common theme and it’s absolutely socialist in nature.”

What have our contemporary artists been giving us? For the most part, they’ve given us objects and empty forms – golden calves and diamond skulls.

 

This is a fundamental point. Underlying any viable aesthetic movement is a broader philosophy, a loosely unifying worldview that connects the artists working within it. In the aftermath of WWI, Mondrian and the modernists weren’t just painting blocks of primary color, they were retreating from a physical world that had ceased to make sense into a realm of pure abstraction. They were pursuing the development of a universal language through which to express fundamental truths. And when the “war to end all wars” was succeeded by another, the abstract expressionists retreated even further from the external world, turning inward to search the collective unconscious for some sense of existential certitude.

What have our contemporary artists been giving us? For the most part, they’ve given us objects and empty forms – golden calves and diamond skulls. It’s the economic substructure of art – the underlying network of critics, curators, collectors and tenured academics – that has been imbuing our art with its meaning … and value.

Like everything else in our crumbling financial reality, the art we have lauded as the best of our age has been exposed for what it is – a number on a page that doesn’t represent any real wealth, an object on a pedestal that doesn’t represent any real meaning.

We can’t explore the possibility of developing a new aesthetic until we answer the question of what, if anything, will be the unifying philosophy of our age. If, as Plambeck has suggested, we are destined to be a culture that measures success through a tally of Facebook friends and blog hits, then we have no impetus to collectively tap an undercurrent of meaning and truth. We will be content to live in a world of appearances, virtual successes and hollow forms.

But then again, maybe that’s a bit too pessimistic. Celebrated writer and critic Dave Hickey sees things differently. He has stood as a sentinel in the art world for decades and offers a sage observation on its rise and fall: “Good artists will make love among the ruins” he vows. “Good art will always take us by surprise.”

—Sarah Nardi

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July
22, 2009
12:38 pm
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This one did it in for me. In the future, I will avoid reading this publication. What a whiney piece of shit!
July
05, 2009
11:21 am
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Individuals use generic templates and hope to somehow achieve a sense of acceptance and community. They’re helplessly trying to define their influence by counting how many friends they have.”, this might be held true for artists at start. But how do you expect to sell a diamond skull for like hundred million+ purely base on some silly blog or facebook profile? Most of the people who befriend others on facebook aren’t there to buy your art, they are there because they find your art work interesting. That’s all. There are more economic turmoils ahead, we’ll see how this new breed of artists survive in this environment. free ads
June
22, 2009
04:17 pm
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in order to create new you must destroy the old its a never ending cycle
June
19, 2009
06:08 pm
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Art can never be killed. Stop being a cynic and start creating something. Art evolves. Art is everywhere. Click here for food dehydrator info.
June
19, 2009
06:08 pm
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Art can never be killed. Stop being a cynic and start creating something. Art evolves. Art is everywhere.
June
11, 2009
11:57 pm
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Art is 4 sale... Artist are not... Your work is for sale... Your soul is not... Krs www.globalocalism.com
June
07, 2009
02:08 am
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It seems that the major problem everyone on this thread has with contemporary art is the way that it simply REFLECTS contemporary society, rather than trying to REVOLUTIONISE it. It is true that art has attempted to serve revolutionary ends in the past, but it has only done so alongside the presence of a counter-culture in society. In this way it can be seen that these 'revolutionary' art movements are still merely reflections of society. One artist cannot make a movement and art gains traction only with the support of key influencers within society who are able to publicise and promote the works to an aligned and sympathetic audience. Hirst is such a phenomenon now because his approach fits in perfectly with the ambitions of mass media - pop / don't care / object-obsessed / hollow. How can anyone who devotes thier life to working in media NOT promote it? And these sympathetic promoters (who are undeniably the global publicists for contemporary art today) find a sympathetic audience who lap up the message. The problem then is not the failure of art, but that the counter-culture to consumerism has not sufficiently evolved to produce artists that will speak for it and a public who will enthusiastically receive it. BTW - I actually think Hirst's earlier work was compelling and accurately reflected the neuroses of western society. He has only really become passe due to overexposure (also he couldn't have cynically 'planned' the way that his career has turned out - I think he's just taken his opportunities). Has anyone considered that Hirst may be making these flat, objectified statements for the purpose of provoking discussion about the fasination that these things hold within our society? Whether he is effective in this regard is also a matter for debate, but he makes me think about it (and we're all talking about him right?)
June
07, 2009
01:17 pm
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"Revolution is a whore" Jack Palance in movie "The Professionals" cp
June
06, 2009
10:58 pm
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What about graffiti and street art? That was part of the 80's, 90's and today's generation. And it is not about the money, sometimes it's about popularity, but mainly its about the message.
June
06, 2009
10:49 pm
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What about street art and graffiti? That kind of art its part of the 80's 90's and this generation and it is not made to make money, sometimes it's made for popularity, but its main message is that, the message.
June
06, 2009
12:11 pm
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Funny how discourse turns extreme academic trot or innocent naivete indicative of baby boomers growing up on subsidized lint. cp
June
05, 2009
10:18 am
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Damian Hirst is to art like Paris Hilton is to the acting guild. Reminds me of the movie Zoolander, where Mogatoo the fashion designer was so HOT that he could take a dump, put a pair fish hooks in it and sell it to queen Elizabeth as earings...
June
05, 2009
03:04 am
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I liked the article and the discussion it spawned. It surprises me though how little thought has been given to art history--or perhaps there has been a considerable amount of thought that hasn't been represented in any of the posts. While it is true that history doesn't tell us anything--historians do, we should perhaps at least consider a few cold facts that might exist even in spite of the historians. The first is very simple, (if I believed in either one i might say it is) common sense: Art has existed as long as human beings have existed because "Art is a basic form of Human communication." The corollary to this (perhaps ancillary--but who's counting?) is "Design is a plan". The relationship implicit in or between the two statements is that Art requires a plan. If we are to "discover" what art form or forms will follow next, what "new aesthetic" art will adhere to, we should look at the bigger picture. If as has been suggested previously, artists are obsessed with their facebook friends and blog view counts, their plans for art or a new aesthetic must somehow flow either out of those concerns, or run counter to them. We should consider further how art might work on facebook or on other social networks on the web? What jumps out at us first an foremost is the simple fact that facebook administrators (or bots, spiders, crawlers--or disgruntled minions in Bumfuck Ioway) screen facebook for content. Facebook is a global concern and there are a considerable number of people for example who take exception say to certain words they deem obscene and images they see as pornographic. I have argued elsewhere that if Michelangelo were to post his David on the facebook or myspace; if James Joyce were to blog Ulysses there; some administrative nitwit would undoubtedly flag their works as inappropriate or objectionable. Art of the early twentieth century (dada, Surrealism, Futurism, Cubism, Abstract Expressionism, Der Stjile, et cetera) were all in someways subversive or transgressive. The difference of course is that subversive art (the subversive element in society too) strives to overthrow an existing order; the transgressive artist (or individual) transgresses against a moral order. (We can see this etymologically--subvert means literally to over turn; and transgress means to walk across, both of course in Latin.) Most of the rest of the art of the twentieth century was merely reactionary. That is, artists reacted to the failures of previous artists to either overturn an existing order or to transgress against a moral order. (If you're still with me--i think i heard some rather loud thuds, back there at the etymological or hermeneutic section of this posting) You might argue as will many on the right (as in fact did Hitler and Stalin) that all art of the early twentieth century was transgressive and "decadent" the only problem was/is that even when those of the established order have tried to condemn decadent art--they have succeeded only in making it more popular--even while driving it underground for a while (as in 1937 Germany and The Soviet Union from 1917 until the early 1980's). In 1937 Hitler proposed two exhibits one was to be of condemned "decadent" art, and the other of art that was sanctioned by his Reich. The decadent art exhibit was wildly successful, and almost all of the artists fled to America to become famous and wealthy. No one but me and a few of my art historian friends can even name two or three of the artist's exhibited at Der Fuhrer's official exhibit. So whenever i have art work that is taken down out of a faculty show, or a piece of video is purged from a website, by otherwise well meaning (but aesthetically and historically challenged) administrators--i set sail for America!--oh wait--this is America!! OMG!! Well i can always console myself with the fact that the "lessons" of history have not been lost on the next generation of artists.... Oh well, at least they "know what they like!" even if they don't have a plan...i'm sure something will turn-up, eventually....
June
04, 2009
06:05 pm
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I agree. For the most part. Yet to pontificate about the purpose and ideals of our contemporaries is a vast over generalization. I think what you're trying to speak to is the commodification of art. In a world where all time and labor, even as an artist, is commodified- it's impossible to escape. If an artist desires to spend their time creating works- then they have to sell work in order to live and therefor create. Are there artists who bow to base fashion and pander to galleries for sex and money? Of course, this is the nature of any profession. This is my general problem with adbusters- it's a magazine focused so heavily on critique of symptoms of capitalism. If we've identified the problem then lets move onto the solution. Make subversion sexy. Most Sincerely, Hali Vik
June
04, 2009
03:18 pm
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I feel like a new aesthetic will be reached through the questions we ask about ourselves during this hardship. How do we react as opposed to our grandparents to the divisions that hardships create? Have we allowed disingenuinous forms of communication to permeate our psyche so far that we are unable to reach out and help those who need it? Has the era of pop culture forced our minds to come up with blog responses like this one, instead of actually going out and creating our answers? _adam
June
04, 2009
12:31 pm
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Are you joking? The are we need to see is something that will catalyze action, as far as I can understand it, the "viability" of our "operating system" is nill. So what does that mean? We ought to cause an inkling of curiousity in people to wonder what will happen if we do not act to avoid catastrophe. The whole notion of success is wrought with irony.
June
04, 2009
10:13 am
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""art", does not care", Skull Front.
June
04, 2009
09:43 am
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Throughout history you can track the progressive values of a society through it's art. For example the "best" art in the middle ages was religious in theme and reflected the collective nature of the middle ages. In the more humanistic Renaissance, the themes were still religious but like broke out from the collective and focused more on the individual. Michaelangelo's David is a good example. In the industrial age, it was the design of buildings and cars that represented the pinnacles of art. I'm skipping a lot here, but then in the sixties the focus was on music with the protests of the Vietnam war. What is going on with art now? How does the art of today reflect our current society? To me, art is awful because it is currently showing us as hollow, consumerist automatons. (Look at the current state music...watching the MTV music awards makes me sick!) Or, on the other hand, we have art that is different just for the sake of being different. Modern painting that looks like blobs on a canvas is evidence of this. Where is the talent? How about a new media? Have we perhaps done all we can with paint and a canvas? Where are the artisans who make things that people look at with wonderment and say, "That's incredible!"?
June
04, 2009
06:10 pm
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Perhaps you aren't looking hard enough. There is some amazing fucking stuff out there. Just go to MOCA or MOMA, wherever you are. You'll be sure to find some style that you think is incredible. Also, blobs on canvas are not really happening so much these days. Also, no one who respects themselves musically watches MTV. You seem to be stuck in the mainstream. Get out of the cryofreeze and do your own searching/homework. We aren't going to do it for you. P.S. Now that we have the internet, if you can't find the good shit that you respect you are just lazy.
June
12, 2009
10:37 am
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the moca museum in los angeles did a show showcasing "louis vutton" accessories. Even the best galleries are part brothel, then again it could be that its la. Ughhh cynicism...
June
11, 2009
11:51 pm
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Bomberclat! Step away from the remote-control, step away..... Krs www.globalocalism.com
June
03, 2009
08:35 pm
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Art is creation, in some form. To say art is dead is nonsense; it is like saying canvas or clay or paint does not exist. Just because the recent creations are shit, doesn't mean that creations themselves are not happening. People will always create, just like they will always keep speaking, dreaming and using their hands to make stuff. The challenge for art has always been to find something pioneering and new, even back in the cave drawing days. Every time a style changes, that was a new discovery. And, yes, there are still artists now who are still searching for a new expression. All has not been said or created yet. Just do your art history homework and notice how art changes with life. Then, maybe you can learn/memorize what has already been done to death and try to make something new. After all, if you want to stay ahead of the ad companies, you simply have to do more research about art movements than they do (which is hard, because they hire people to research it nonstop, and they get paid a lot more than us). So, know your enemy, and outdo them by making something even newer than they can make. If you've got the talent, the time, the motivation and the means, you certainly have the total potential to change art. And even if you don't have all of that; don't let the companies discourage you from making your own art. That's exactly what they want: The phrase "Art is dead" is exactly what the ad companies want you to think. They want you to let them handle the art aspect of things, so that you don't pose a threat to their ads. After all, if you are distracting the public from buying sodas and helping the public to actually think about new art ideas, that means you are directly hurting their capitalist scheme. They won't be happy and accommodating about that. That's why it's so hard to be an artist, they want you to think they are bigger than you, so that you don't try. The secret is that they are terrified of you (kind of like the U.S. government is terrified of suicide bombers). Being little means you have complete freedom and nothing to lose. Keep creating.
June
03, 2009
04:24 pm
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Perhaps if our new aesthetic was more concerned with presence and how we are present to ourselves and our environment, the particular clusterfuck of economic, cultural, and social crisis we find ourselves sinking deeper into could be dealt with in some positive way. It seems that we create non-solutions for problems we've authored, rather than altering the behavior that creates the problems in the first place, and this is bigger than economics, bigger than art and politics. This is about how we choose to exist and how we perceive the world we live in. One doesn't have to look far to find examples of artists who engage their world with the kind of intellectual curiosity and humanity that could save us from the downward spiral we've become so adept at sliding into. For example: http://grippinglyauthentic.com/
June
03, 2009
01:52 pm
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My husband and I are both working artists and we are doing just fine, thank you. Even with the forboding downturn. Be real. And be realistic. If you want to pontificate about 'selling out' during smoke-break at the steps of your art school, that's fine by me but I prefer the 'sage advice' from the REAL WORKING artist we heard at the end of this article. Be real. Be realistic. You've got something to offer to this world we live in, you're going to have to do something to sell it. And what's so bad about eating and having a place to sleep? So be honest about your art and be honest in how you sell it and don't worry about all the other liars out there. And you'll be just fine. I, for one, prefer not to wait to enjoy my career posthumously. I find good art tends to sell itself. No disingenuous ass-kissing required.
June
03, 2009
09:51 pm
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Art is never for sale... even if it is sold... Idealistically. All of us just have to deal with the fact that, at this point in history, when cell-phones and internet may represent our only connection with other people for example, there's nothing humans produce that isn't converted into the abstraction and utter inhumanity that is money. So, yes...be real. But be aware of how cynical and hypocritical we all have to be, in order to have some importance in this society (a society based almost exclusively on money) AND not sell our soul. Money is, in my opinion, the only strictly man-made creation that can never be helpful to the development of Humankind or the planet's evolution, on the contrary it subverts all the meaning possible in this life Isn't this a reality for you?
June
03, 2009
12:57 pm
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The turn of this century marked the decay of art. The aesthic is paralleled by derivatives in economics, fueled by greed, that ran dry of the underlying real asset. The more acessible arts go first: poetry (words), painting (brush strokes). These are easlily co-opted by an academic elite with the help of government funds to pass to friends. More involved,tangible arts last longer:sculpture,archetecture. Music is more immediate taste,and variety sometimes saves the day, but the real asset rule still holds. Arlo is more derivative that Woody; Hank11 is representative of commercial country where the real asset is lost. (not so with grandson, Hank111, who retains the original genius of Hank Williams)But even country music can become totally derivative. Few breaks for an unknown real Carter family, while Garth Brooks fills Central Park. The country cannot produce any real assets in this period. Charles Plymell
June
03, 2009
12:31 pm
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Yeah, Art's dead. Art who? Even Warhol was not that aquainted.
June
03, 2009
10:23 am
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Great documentary on this theme by Robert Hughes, the Mona Lisa Curse. Worth watching it.
June
02, 2009
08:05 pm
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Art, including 99% of what you call music (including your precious indie music) is stale, unsubstantial and derivative. Art does not come out of a vacuum, it comes out of an event. When the atom bomb was first dropped, it spawned a whole generation of artists and musicians and counter-culture revolutionaries. We were all born in a void - an amalgamation of tolerance and over protectiveness - with no great future, and a diluted, distorted jingoist past. What we need now is to turn back and discover our roots, and refuse to take media for what it is. Go back to Woody Guthrie and the Carter family. Go back to the Dadaists, and Whitman, and Poe. Shun the hipsters and the religious stranglehold our culture has on us. What we need is a perspective all our own.
June
02, 2009
02:48 pm
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"We were for the war and today we are still for war. Life must hurt, there are not enough tragedies." - Dada I'm actually more inspired than I have been in years over this financial meltdown and political/war nightmare. Back in the 90s people cheered the beginnings of what's happening today. I saw it all happen, just thought it'd take till 2012 to get this far at least. Thought the slide into poverty and slavery was slow. But with the apathy and complacency in the 90s the elites assured themselves that the middle class didn't realize that war had been declared on it since the 60s/70s as punishment for stopping the Vietnam war. But since the elites are trying to accelerate it, we have a chance. Our art can inspire a new generation. One used to living in comfort facing a lifestyle of deprivation that medieval peasantry would resist. One very educated facing pushing brooms if they have any work. One totally willing to now accept the "The rich are only rich because they took resources from you!" line since it's more and more obvious they won't ever be 'rich' no matter what rusty trumpet they polish with their tongues... It's perfect time for most art that I dare say most of us are into, the art of social justice. But don't forget it can be expressed in so many other ways than "Fight da man". We should also consider letting "Big Brother" help us. As the philosopher Hakim Bey notes it's a shame that in Persia they arrest poets but in America they let anyone be a poet and furthermore, poetry is not to music as it must be. The poet is ignored here. Perhaps a method of regaining legitimacy is to use it to stress an already stressed official into arresting a poet. With modern MP3 players some good music for poetry could be carried around cheaply so an arrest doesn't result in the theft/destruction of musical instruments. (one stressed by curious blackouts and collapsed roads and good new buildings falling apart that are doubtless a coincidence due to shoddy maintenance and the economy, of course!) Also note that musical instruments themselves are forms of art, not just tools for it. Anyone here gadget/DIY inclined, there needs to be some good upgrades to the Harmonica and other tools using modern tech. And post the finished designs on public boards so others could make like products. Also, by all means "Sell out" if one invents a device that's cheap ($50 or less when manufactured) that anyone could carry around and learn to play easily with a wide range of musical styles. "The last Capitalist shall sell us the rope with which we will hang him!" If we have another Depression, we need our Woody Gutheries to have easy tools to make their music with, ones cheaper than even Guitars.

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