Article

A Good Cause Gone Bad

Environmental business is booming but the environment remains in peril. Has the environmental movement lost its soul?

A Good Cause Gone Bad

Photo: Alexis Rockman - Osmosis

Right now we are witnessing the biggest mass extinction of plant and animal species since the age of the dinosaurs. Global warming is only making things worse, with scientists predicting that climate change may drive more than a million plants and animals out of their existing habitats to extinction. Scientists also warn that if we continue on this path, we might drive our own species to extinction.

The good news is that the environmental movement is thriving. Today there are tens of thousands of green groups doing meaningful work throughout the world. But surprisingly, some of the largest, best-funded organizations look and act more like corporations. Their leaders hold titles such as chief executive officer and chairman of the board, and earn salaries – complete with fringe benefits and expense accounts – that put them in the top one percent of US taxpayers. They make more than 99 percent of all taxpaying Americans.

How can environmental business be booming when the environment itself is in such peril? As it turns out, big business has quite a hand in it.

Two years ago, I went to work for Conservation International, one of the world’s preeminent environmental groups, thinking I would be working for one of the global good guys – an organization that fights to save species and their habitats around the world. But what I found was a corporation hooked on corporate donations, counting on that money to keep programs running and to pay some of the highest salaries in the nonprofit world. Conservation International and, as I would later learn, several other large international nature groups have perfected a form of ethical gymnastics: while their very existence is predicated on saving nature, they remain mum on the environmental crimes of their own corporate partners. These groups essentially engage in greenwashing on behalf of their polluting corporate sponsors.

Consider these facts:

  • The oil company, BP (formerly British Petroleum), has given millions of dollars to environmental groups and spent hundreds of millions on its Beyond Petroleum advertising campaign, in which it extols itself as a leader in developing solar, wind and other renewable energy sources. Last year, however, it spent just four percent of its total expenditures on these endeavors.
  • BP is on probation until 2010 as a result of the massive oil spill from its pipeline on the North Slope of Alaska. US government investigators excoriated the company for failing to conduct routine maintenance that could have prevented the spill, yet there was no public outrage from the environmental groups courted by the oil conglomerate.
  • Eight years ago Environmental Defense Fund teamed up with Federal Express to develop a hybrid truck that was hailed as "revolutionary." FedEx promised to have 30,000 low-carbon vehicles on the road by 2013. Today, FedEx has 170 of those vehicles on the road, less than one percent of its fleet of 80,000 ground vehicles. Nevertheless, FedEx and EDF continue to hold up the joint venture as a "success story."
  • Finally there’s Conservation International’s "success story" with its corporate sponsor, Bunge Ltd., that has saved 120,000 hectares of species-rich Brazilian savannah. Bunge, however, is one of the chief financers behind the expansion of soybean plantations contributing to the clearing of 2.2 million hectares of the South American country’s savannah lands each year, according to CI’s own estimates.

Despite mounting evidence that this corporate courtship is doing more for the polluters than for endangered species, the big green groups press on with their "business models."

My book, Green, Inc.: An Environmental Insider Reveals How A Good Cause Has Gone Bad, an exposé of the international nature conservation business, came out at the end of September, just as the US financial system went into a nosedive. By early October, when the world’s conservation elites gathered in Barcelona for their biggest meeting of the year, markets were crashing around the world, spreading panic and doubt about the wisdom of unbridled free market economics. But the conservationists, corporate CEOs, billionaire philanthropists, and heads of state and royal houses don't seem to have heard the news. In Barcelona’s conference rooms and banquet halls, the conversation centered on how environmental groups must become even more like corporations. Aboard a yacht owned by a Saudi prince, President of the World Conservation Union, Ted Turner, and other VIPs "inspired the world" with business school jargon about "best practices" and "success stories," according to the official press release. Robert McCormick, a retired economics professor from Clemson University, went so far as to tell the New York Times that the only way to "save" nature is to put a price tag on it.

Are these developments further signs that the movement, as some have suggested, is dead? Or has it, at least, lost its soul: its very essence and moral compass? I’m not yet sure . My book has certainly inspired a great number of angry critics, incensed that I would dare question the sacred cows of the movement. But those same online journals and blogs have also attracted posts that suggest there’s still hope. One comment that particularly moved me came from a conservationist in Indonesia where rampant deforestation is not only threatening the continued existence of the orangutan, but has made the Southeast Asian archipelago the world’s third-largest source of greenhouse gas emissions.

"I’m so relieved that finally someone from the inside speaks about this," she wrote, promising to follow in my footsteps.

Assuming there are many more people who share this Indonesian environmentalist’s views, it may not be too late to resuscitate the environmental movement – both body and soul.

Christine MacDonald's book Green, Inc.: An Environmental Insider Reveals How a Good Cause Has Gone Bad was published in the fall of 2008.

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March
11, 2009
05:48 am
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i think the enviroment is gettting wors by the minute people should care what there living on not destroy it
March
05, 2009
11:16 pm
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Why not try doing things that everyone can really accomplish. A.) I'll pass on the book and just recommend that everyone STOP eating oceanic fish. Eat non-endangered farmed talapia, catfish, and trout instead. Koi are also tasty and make nice soup. You can grow those yourself. If you really need to eat oceanic, try jellyfish, clams and seaweed.At least then your not putting pressure on dwindling stocks of tuna, mackerel, herring, sardines and salmon. B.) Stop recycling paper and start burying it in your yard. Paper is cellulose and cellulose is 40% carbon. That would eliminate the fuel used to transport the paper back to recycling and also sequester carbon from the atmosphere. (hint: a little sulphur helps the paper dehydrate to pure carbon without releasing CO2) Hope that helps.
February
18, 2009
08:51 pm
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As someone who may indeed be faced with a situation similar to Ms. MacDonald's. I'm going to school in three years to study ecological economics, anthropology and the environment, with a focus on intentional communities as models for broader societal shifts toward localization. I understand the comments that feel this is a shameless book plug, but nonetheless I think the point is still relevant: as Green becomes the new cool, and a flawed capitalist model drives even more consumption in the name of "greening" everything we already have three of ... I think it would be refreshing to see more people like Christine speak up and try to help people understand that not everyone that waves a green flag is our friend.
February
18, 2009
08:41 pm
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Wow, were those last 3 comments coherent to anyone?
February
16, 2009
01:05 pm
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THE SOLUTION: WHE SHOULD TRANSFORMED OURSELVES IN DOGS...SO WE WOULD CONSOMED LESS ..SO WE WOULD LESS POLUTE THE WORLD THATS IT...STOP TRYING TO FIND A WAY OF LESS POLUTING....FIND A WAY TO TRANSFORM SOCIETY IN DOGS.
February
16, 2009
12:33 pm
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the only question i asked myself after reading this article is: what is the favorite sex position of the author of the texte I you have any guesses wrote back my guess: doggistyle i would like to have your opinion
February
16, 2009
12:31 pm
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WAKE-UP GUYS WORLD IS MADE LIKE THIS, IF THERE IS NO MONEY AT THE END THERE IS NO WORK...SO SAVING THE WORLD IS NOT ENRICHING ... please stop acting like know everything on this. If you really want to do something that helps ... throw your dishes in the wastebasket and make auto-stop to go work otherwise hide yourself thanks
February
11, 2009
05:23 pm
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Excellent stuff, sharp - analytical - multidimensional ideas and information... I'm looking forward to read the book and check out the labyrinth of the 'corporate friendly', mental-environmental organisations...
February
04, 2009
06:44 pm
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Great article, there is too much greenwashing with some "environmental" groups. I believe Greenpeace is one of the true environmental groups that holds the highest of standards by not taking corporate or political money. They are independent and fighting the good fight for the environment and the people! They are for the people and by the people, unlike other "environmental" groups that take money from corporations like Clorox ( I wont get too specific, do the research).
February
03, 2009
05:26 am
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A good cause needs good arguments. DANGER! THE END OF THE WORLD IS NEAR is not a good argument in the long run. A state of fear is not a good argument in the long run. Isn't it, Mr. Bush?
February
02, 2009
08:11 am
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Never mind the book promotion, people have to make a living in this monetary world and it is much better this way rather then joining law-enforcement, say. To be disenchanted this way about them is good. To have the "green-colored" goggles removed is good. Thanks for the info. Adbusters is exactly the place to debunk the superficial "green washing" or any other "caring" stance from money hungry corporations. And also people hey! spare your venom. They want us angry and confused and devided. It is just that Money rules again. Let's do away with money! For a monetary/military free world please visit www.thevenusproject.com PEACE
February
02, 2009
06:43 am
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Oops your name is CHRISTINE! lolz
February
02, 2009
06:41 am
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Also, I am writing a book which will be available online for free because art belongs to everyone, bro.
February
02, 2009
06:39 am
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DUDE - "The environment is dying, environmental groups are lying. My suggestion: READ MY BOOK". You wanker.
February
01, 2009
12:45 pm
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awsome article. how about the environment minister supporting the Mackenzie Gas Pipeline in the NorthWest Territories. How the hell is he supporting the environment?
January
30, 2009
09:53 pm
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I enjoyed this article.
January
30, 2009
04:58 pm
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A r-Evolutioonary website, using Universal Principles of Law to Initiate Global Permaculture NOW !
January
30, 2009
03:18 pm
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You bring up a great point. Maybe I should stop working for my solar company and get a job at Costco. Why bother if I can't hold the moral high ground. Salaries? Paying bills? Job titles? Those are just for Capitalist pig dogs! Our world is black and white, you are with us or against us. I am with you, if people can't be as morally pure in their endeavors as you they should just kill themselves.
January
30, 2009
03:01 pm
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What a great and stimulating discussion! And also a great way to plug your book! Much of what Christine says is great and very interesting but, could have been done without the self-congratulatory comments about her book and the woman from Indonesia whose going to "follow in her footsteps". I found it superfluous and frankly, conceited. Unabashedly promoting your book in a forum which is fighting against consumerism is in bad taste not to mention hypocritical. Has the environmental movement lost it's soul? Find out in my new book! You can buy it Amazon for only 24.95! I understand that one must make a living and applaud her for doing so while revealing things we all should know and promoting substantive debate but, the simple link to the book at the bottom would have sufficed. This should have been a nice discussionary blog topic instead of an extended advertisement for Christine Macdonald's book. Trying to Influence people with ads about important topics is no better than what McDonald's or Revlon does. Rethink the Cool! Buy Blackspot instead of Nike! Make Blackspot cool instead! The same tricks are being used. Let people think for themselves, really think for themselves.

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