Media Empowerment Kit

Teachers – Adbusters’ Media Empowerment Kit will inspire your students to break out of the media consumer trance! Each kit includes:

• a lesson binder with photocopy-friendly removable sleeves
• a DVD chock full of images and video clips
• Adbusters special media literacy issue: “The Game of Life”
• For a limited time: Get a FREE 1-year subscription to Adbusters magazine with purchase of the Media Empowerment Kit.

$125.00

Adbusters' Media Empowerment Kit

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Designed as a flexible teachers’ aid, the kit features 43 lesson ideas, including personal challenges, group activities, discussion starters and eye-opening readings. Lessons are divided into three areas:

I. Explore Your Mental Environment

NEW IDEA: What is the Mental Environment?
BRAINSTORM: Explore Your Mental Environment
NEW IDEA: Pollution of the Mental Environment
FIELDWORK: Count the Ads in Your Mental Environment
READING: The Tragedy of the Mental Commons
ACTIVITY: The Mental Environment Index
READING: Media Diet
DISCUSSION: Is Your Identity Your Own?
BEHIND THE ADS: The Truth About Tobacco
BEHIND THE ADS: The Truth About Alcohol
EPIPHANY: Mirror, Mirror on the Wall
BEHIND THE ADS: The Beauty Industry
DISCUSSION: Living in an Electronic Environment
WAKE-UP CALL: Are You a TV Addict?
PERSONAL CHALLENGE: Can You Give Up TV for One Week?
Sample Letter to Parents

II. Explore Your Physical Environment

EPIPHANY: How Many Brands...and Plants do You Know?
DISCUSSION: Consumption and the Planet
CALCULATION: How Big is Your Ecological Footprint?
BEHIND THE ADS: How Cool Are Cars?
ACTIVITY: Advertising and Food
BEHIND THE ADS: Is Fast Food Cool?
READING: Our Planet: A Summary of Assets
BIG PICTURE: Are We Moving Forwards or Backwards?
BIG PICTURE: Is Economic Progress Killing the Planet?
PERSONAL CHALLENGE: Buy Nothing Day
MANIFESTO: A Bill of Rights for Future Generations

III. Create Your Own Meaning

ACTIVITY: The Pen is Mightier than the Sword
ACTIVITY: A Message That Sticks
ACTIVITY: Create A Poster
ACTIVITY:The Art of Banner Making
ACTIVITY: The Art of Spoof
PRANK: Just the Ticket
ECO-JAM: Seed Bombs
ACTIVITY: How to Create a Print Ad: Stage I
ACTIVITY: How to Create Your Own Print Ad: Stage II
DISCUSSION: Who Owns the TV Airwaves?
ACTIVITY: Make a Radio Uncommercial
ACTIVITY: Free Speech Experiment, Lesson 1: Make a TV Spot
ACTIVITY: Free Speech Experiment, Lesson 2: Develop the Concept
ACTIVITY: Free Speech Experiment, Lesson 3: Make the Ad
ACTIVITY: Free Speech Experiment, Lesson 4: Buy Airtime
ACTIVITY: Free Speech Experiment, Lesson 5: Wrap It Up
MANIFESTO: Media Carta

Please allow us a couple days to process your order and then shipping should take:
• 3-7 business days in Canada
• 5-10 business days in the USA
• 6-10 weeks for other international destinations