true cost economics

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A New Kind of Global Marketplace

What is the real cost of shipping a container load of toys from Hong Kong to Los Angeles? Or a case of apples grown in New Zealand to markets in North America? And what is the true cost of that fridge humming in your kitchen, that car purring on the road or that steak sizzling on the grill? Practically every one of the products we buy in the global marketplace is undervalued because the environmental costs haven’t been taken into account.

Hey Campus Radicals!

Hey Campus Radicals!

Adbusters’ Sept/Oct issue, due out at the end of July, is devoted to exploring alternatives to the neoclassical economic paradigm. Maverick economists such as Herman Daly, Robert Nadeau, Lourdes Beneria and Joseph Stiglitz weigh in on topics like true cost economics, no-growth alternatives and ecological economics.

If you are an economics student, student union rep or progressive professor, please email us your snail mail address plus what school you are associated with and we’ll send you a complimentary copy. If you like what you see, we can send you more copies to distribute to your fellow students. If you are interested, email kevin@adbusters.org by June 23.

Notice: Due to the overwhelming response of people interested in the upcoming issue we’ve extended this offer until Sunday July 26. Please feel free to repost this offer on your own website or blog and you can email me for more information.

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