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It is no measure of health to be well adjusted to a profoundly sick society.”

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True Cost Economics

Kick It Over!

We need a new economic paradigm - one that is open, holistic, and human scale - and this website offers a blueprint for getting there. Prepare yourself with some background information about economics in the Old paradigm and New paradigm sections then roll up your sleeves and launch into action on your campus.

Ecological economics pioneer Robert Costanza likens conventional economics to a bucket full of water that’s ready to tip. All it needs is one sharp jolt. So, let’s kick it over.

The economic revolution begins with jamming Economics departments. It ends with an entirely new way to measure progress. This is our most urgent campaign: a fight to revolutionize economics before our planet is destroyed.

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New Paradigm

Old Paradigm

  • What’s wrong with neoclassical economic
  • Scrap the GDP
  • Blinders of the Academy

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