Blackspot is our experiment with grassroots capitalism. After spending so many years railing against the practices of megacorporations like McDonalds, Starbucks and Nike, we wanted to prove that running an ethical business is possible.
The reality is that most of us have to buy shoes on a regular basis, so we wanted to introduce an option that is socially and environmentally responsible to a market that is sorely lacking in similar convictions.
Blackspot shoes are made with hemp, recycled tires and vegan leather and produced in fair-trade or unionized factories. We sell only to independent retailers worldwide in order to cycle money back into local economies.
Blackspot is also an open-source brand, which means that it can be used by anyone for any purpose at no cost. Our hope is that people with similar philosophies will be inspired by our experiment and start their own business ventures, spreading indie culture and providing ever more alternatives to buying from megacorporations. Blackspot is about more than marketing a brand or deconstructing the meaning of cool – it's about changing the way the world does business.
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Earth-friendly, anti-sweatshop and cruelty-free, Blackspots are the only shoes designed to give big business what it needs the most: a swift kick in the brand.
Our two models, the classic Blackspot sneaker and the Blackspot boot, are both designed by John Fluevog, known for his cutting-edge flair. The shoes comply with vegan standards, and are being monitored by Robin Webb of Vegetarian Shoes in the UK. Webb is an industry leader dedicated to the production of ethical footwear. The shoes are made with sustainable materials such as hemp, vegan leather and recycled tires.
It is essential to the Blackspot philosophy to use only the most ethical factories for the production of Blackspot shoes. The V1s are made in a certified fair-trade factory in Sialkot, Pakistan, and the V2s are made in a unionized factory in Portugal.
Blackspot shoes are only sold to independent retailers worldwide. We sell to indie retailers in order to put power back into the hands of the many, instead of the hands of the few giant megacorporations.
Adbusters funnels all Blackspot proceeds back into our nonprofit campaigns, but our Blackspot indie retailers are, of course, free to benefit from the customary mark-up from wholesale that enables them to survive.