Steel Yourself and Act
- Micah White
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- 19 Nov 2009
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- 2 comments
Before an action, I am turmoil inside. I tremble – waves of anxiety crash over me and my fearful mind imagines the worst. And yet, the decision to act made and the plan formed, I do not try to suppress the emotions that surge through me, but focus on enjoying them. So rarely do I feel this intensity, that in the days leading up to civil disobedience I accept my fear as a beautiful aspect of being alive.
Each time is easier than the last. We know that already from our Buy Nothing Day attempts in the past. At first our friends’ ridicule and their cynical smirks made it frightening to follow through with our vow to take the day off from consumerism. And then it was difficult, but rewarding, to muster the courage to do a zombie walk through the mall while consumers stared and security scowled. Now, after years of the situation getting direr and our actions building in intensity, we must not hesitate to do what we have never done before: pull off acts of silent sabotage.
Chris Hedges said it best: “Our way of life is over. Our profligate consumption is finished. Our children will never have the standard of living we had. This is the bleak future. This is reality.” Only a drastic and immediate decrease in “first world” consumption can save us from collapse. But our culture is paralyzed and our “leaders” silent. That is why we must now begin a campaign of civil disobedience against consumer capitalism – transform ourselves from consumers to citizen saboteurs.
So check in with yourself, read the following links and decide how far you are prepared to go. While some of us will engage in pranks, shenanigans, credit card cut-ups, mall invasions and all manner of culture jams and creative détournements, others (maybe you?) will go even further with sit-ins, acts of nonviolent defiance, anarchy and civil disobedience. This Buy Nothing Day, we’re sparking global revolution.
Suggested Readings
The Spirit of Revolt by Pyotr Kropotkin
“What forms will this action take? All forms – indeed, the most varied forms, dictated by circumstances, temperament and the means at disposal. Sometimes tragic, sometimes humorous, but always daring; sometimes collective, sometimes purely individual, this policy of action will neglect none of the means at hand, no event of public life, in order to keep the spirit alive, to propagate and find expression for dissatisfaction, to excite hatred against exploiters, to ridicule the government and expose its weakness and above all and always, by actual example, to awaken courage and fan the spirit of revolt.”
Read moreTimeline of Insurrection
“The millions of people, armed in the holy cause of liberty, and in such a country as that which we possess, are invincible by any force which our enemy can send against us. Besides, sir, we shall not fight our battles alone. There is a just God who presides over the destinies of nations, and who will raise up friends to fight our battles for us” —Patrick Henry, “Give Me Liberty Or Give Me Death”
Read moreThe Call by Tiqqun
“Our strategy is therefore the following: to immediately establish a series of foci of desertion, of secession poles, of rallying points. For the runaways. For those who leave. A set of places to take shelter from the control of a civilization that is headed for the abyss. It is a matter of giving ourselves the means, of finding the scale in which all those questions, which when addressed separately can drive one to depression, can be resolved.”
Read moreIn Defense of Heidegger
- Micah White
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- 16 Nov 2009
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- 8 comments
Martin Heidegger
One of the best novels I have ever read won the Nobel Prize in 1920. Written by Knut Hamsun, Growth of the Soil is a beautiful fable about modernization, self-sufficiency, love and the magic of imagination. I love and treasure this book, so imagine my dismay when I discovered that Hamsun earnestly supported the Nazis and that two decades after writing the novel he met with Adolf Hitler and Josef Goebbels. And it gets worse: at that meeting he gave Goebbels his Nobel Prize medal as a token of his esteem for the Nazi movement!
Let no one deny that Hamsun – like Ezra Pound and a number of prominent intellectuals during World War 2 – was a Nazi and a fascist. Hamsun is nonetheless deemed safe to read because he is largely forgotten and the Nazi implications of his works are considered of academic interest only. The same is not true, however, for the German philosopher Martin Heidegger.
Nearly every essay, seminar and lecture about Martin Heidegger begins with a reminder that he was a Nazi in 1933. Some anti-Heideggerians – presuming that his thought is contaminated – have taken it upon themselves to reveal his fascistic impulses, arguing that it is best to throw the baby out with the bathwater when it comes to his corpus. The war against Heidegger has been raging for over 70 years: it began when the Nazi regime ostracized him, escalated when the postwar de-Nazification tribunal prevented him from teaching and continues today with attempts to remove him from the canon of Western thought. The interesting aspect of all this is not that Heidegger is being attacked (I take his ability to keep the debate raging even after his death as a mark of his genius), but that those in power are scared of Martin Heidegger.
We all know that power has an amazing ability to co-opt resistance. While philosophers bemoan Nietzsche’s appropriation by anti-Semites, an ideology he deplored, activists in solidarity with Palestine are aghast to see the Keffiyeh sold in malls as just another consumer item. The ability of capitalism to turn resistance into complicity is so common that we ought to pay less attention to successful appropriations and more to the failed attempts. So rarely is appropriation deemed impossible by power that when it occurs we should explore the indigestible idea. Why are we told that Heidegger must be burned? Why isn’t he being co-opted instead?
I would argue that while Hamsun has been appropriated, his books are published by Penguin Classics and sold at mega-stores, it has not been so easy to pervert Heidegger. Martin Heidegger is an essential thinker and despite some protest, his thought can never be put back in the bottle. If we wish to get rid of Heidegger, we must also rid ourselves of almost all contemporary French and German philosophy: No more Derrida, Foucault, Ronell, Badiou and Agamben. Because Heideggerian interpretations of the past abound, we would also have to do away with much of our past. Nietzsche would be the first to go because Heidegger was one of the first to take his legacy away from the Nazis.
The danger of Heidegger is that he courted power, was rebuffed and then lived the rest of his life as an outcast – an intellectual exile few would touch. Such lives are resistant to the allures of power. His experiences under Nazism, led Heidegger to develop an anti-capitalist, anti-scientific, anti-modern, anti-democratic and even anti-Nazi philosophy. Living in a hut without running water and electricity, Heidegger crafted an entirely new way of thinking that has changed the course of Western thought. Do not believe their protestations: the dangers Heidegger’s theory pose to power don’t lie in Nazi or fascistic undertones. Consumerism is scared of Heidegger because of his ability to cultivate a new relation to all that exists. That new relation is not one of power but of stewardship.
At this moment in history – when technology and consumerism are leading us toward catastrophe – Heidegger may be presenting the only way out. If the fearful reaction to his work grows, it will not be because he is evil, but because power finally faces a foe whose assimilation would be ruinous to the wasteland of consumerism.
To discover the magic of Martin Heidegger, begin with his most accessible work: “The Question Concerning Technology”.
Micah White is a contributing editor at Adbusters and an independent activist. He lives in Berkeley, CA and is currently writing a book about the future of activism. www.micahmwhite.com or micah (at) adbusters.org
The Army of the Republic
An interview with author Stuart Archer Cohen.
- Micah White
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- 03 Nov 2009
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- 7 comments
The Army of the Republic by Stuart Archer Cohen is one of those rare books that should be on the shelf of every activist. Cohen tells the story of an insurrection in the United States through the eyes of a militant, a corporate CEO and a nonviolent protest organizer. The Army of the Republic is a powerful imagining of what might have happened if the activists at the WTO in Seattle 1999 had been backed up by armed insurrectionaries. And while the book does not shy away from exploring the allure of violence and its potential positive use, Cohen also asks his readers to reflect on the deep, ethical dilemmas that come with insurrection.
One of the best contemporary novels about activism published in years, The Army of the Republic explores the limits of violence and the potential for insurrection. While ultimately Cohen personally embraces the nonviolent protest model for social change, his book leaves the debate open.
Cohen spoke about his book and the ethical dilemmas of violence in a recent interview with Adbusters contributing editor Micah White.
ADBUSTERS: What has been the reception to your book?
STUART COHEN: It has been very mixed. A review in the New York Times really pissed on it. And to me it seemed like the reviewer willfully misread the book. On the other hand, the community that has been most supportive has been the libertarian community. I think the book angers people and makes them uncomfortable because it is close to what has been happening.
I’d say generally that a lot of people are made uncomfortable by the fact that the urban guerrillas in the book are not portrayed as monsters or terrorists but rather as people who are responding to a situation. It’s been accused of romanticizing terrorism and that sort of thing.
AB: It seems to me that your book is one of the first to seriously consider the idea that an insurgent movement could play a positive political role because it forms a fringe that empowers the mainstream movement. Do you think insurgents in America could play a positive role?
SC: That was one of the questions that I set out to answer when I started the book because I had seen a lot of insurgencies in Latin America. I wondered, “Well, is it ever justified to kill the corner policeman to make a better world?”
I would say that the fringes define what the middle is. I don’t think that violent resistance can be controlled or that you can control the reaction to it. And it is usually more negative. Usually there is a more peaceful way to get things done. But I don’t think the urban guerrillas in the book are completely wrong either. It is a gray area. Measured on the whole it usually brings much more misery than it’s worth. And I think you can tell from the book that my position is that activism – that middle way – is important.
It is a tough question and I haven’t completely decided.
Is there a role for insurgents? Oh gosh … I’d say only in a really, really extreme situation and I’m not sure that the one in the book really merits the violence of the insurgents. I think in the book there is still a space for civil resistance to operate. And I think in the book the insurgents provide an excuse for the regime to become equally violent.
But there is a point where you feel like you must act. When they assassinate businessman John Polling in the beginning of the book, it is great. But by the end of the book the insurgents are abducting people and killing the people’s children by accident. And that is invariably what ends up happening, no matter how careful you are.
AB: It seems to me that your book tries to redeem protest movements of their post 9/11 failures. And the primary argument of the book appears to be that only a mass movement can achieve the change that we want.
SC: Yes, definitely. What happens is that extremist groups like the urban guerrillas in the book are invariably painted as terrorists by the mainstream media, which is in essence state media. And so they always lose the battle of the story. And that is what happens with all the urban guerrilla groups in the book. So what happens is that they typically get more and more separated from the mass movements.
The guerrilla groups I studied the most were in Argentina: the Montoneros and the Ejército Revolucionario del Pueblo. And I interviewed some of those people and read their autobiographies and biographies. These groups always start out trying to organize people and then repression forces them to become violent because their ability to organize gets pushed underground when the government comes down on them. They become violent when they are not able to exercise their rights.
But once you go underground you no longer have contact with the mass movement: the people in the factories, in the streets and so on. It becomes harder to maintain that contact so that you think you are fighting for the People, with a capital P, but you become cut off from those people. That is what happens with the urban guerrillas in the book.
I think it is the mass movements, finally, that make the gains.
AB: Do you feel optimistic that protests can become effective again?
SC: Yes, I do. Not every protest is going to be successful. The protest I studied the most for the book was the Battle of Seattle, WTO 1999. I talked to some of the organizers and read a lot about it. That protest was successful because they were using strategies that had been used before but were not well known. And they had a police chief who was pretty fair-minded, who did want to go in and just brutally crush the protesters.
One conclusion I came to about that protest is that you wouldn’t have heard a word about the WTO if people hadn’t broken windows. And not everybody agrees with me. But my personal feeling is that if you don’t get some extremists who go out and break some windows then nobody cares. It is sad to say but breaking windows is a symbol that people really care. And I have trouble advocating that because the state, on the other hand, is obligated to keep order. You have to ask yourself whether the state has a duty to all its citizens to keep order. And so those kinds of questions are going to be in opposition.
I don’t want to advocate civil disorder and smashing stuff. But I do think civil protests have a place. And sometimes, unruly protests have a place in the whole spectrum of citizens voicing their opinions.
AB: Can violence play a positive role in contemporary politics?
SC: That’s a tough one … because if I say yes to that then I am also saying yes to right-wing violence. I’d say there is a role for civil disobedience, and there always will be. A lot of the activists I talked to drew a distinction between violence against property and violence against people, and I think that is an important distinction. It gets murky very quickly though. You and I might rejoice when people destroy Monsanto’s next franken-gene, for example, but how do we feel when some white supremacist burns down a black church in Alabama? We are happy when Greenpeace blocks a whaling ship, but what about when people block an abortion clinic?
It is hard to lay down a rule. I think there is always a place for civil disobedience. That is what I will say.
AB: What is intellectually rewarding about your book is it presents these types of ethical dilemmas and does not resolve them fully.
SC: Yeah, and I was not able to resolve many of the dilemmas myself. I think in some cases violence is justified but it is not justified in the book, yet.
AB: Do you think that we are moving toward a kind of cultural civil war in America? Will the events you describe in your book happen?
SC: I’m mixed about it. Right now I’m working on an article called “Revolution from the Right” and my take is that there is zero chance of a popular revolution from the right. However, I think there are other dangers. The right wing usually seizes power through coups and they may use popular Brown Shirt movements – we got a taste of that with the Tea Party Movement. I think if Obama fails, or if there is a major economic meltdown all bets are off. And this last bout of economic collapse was nothing, I’ve been in countries when they’ve had economic meltdowns and it is a whole different reality: the banks close, people go out and burn the banks, police are everywhere and there is a 6,000% inflation rate so stores don’t even put prices up … that’s what real economic collapse looks like.
I think events could play out like in my book. I think the right wing could easily seize power either through an election or a fake election. I think privatization is the next big goal. If the corporates can get a pro-corporate, right wing government in power then it will play out like in the book. All our manufacturing is already offshore; if you are not making anything, where is the money? It is in services. Suddenly you can turn the highway into a service that you must pay for. Water is the service that is exploited in the book.
In this country we’ve never had a media whose sole purpose was to foment hatred like we do now. It didn’t even exist during the McCarthy era. I don’t know how well a democratic society can survive that.
AB: What do you hope to achieve with your book?
SC: I want people to wake up and realize this is what democracy is. I want people to think about what democracy is. I wanted to think about the idea of armed struggle, the idea that you can go and just get that one bad guy and take him out with a sniper rifle. This idea is very appealing on the right and the left.
There are two cautionary messages: First, once you start the path of violent resistance, you cannot control it and it comes with a lot of unintended consequences. The other message is directed at the corporate elite: “You can get everything you want, but there are some real consequences of that.” And this book is about those consequences.
Micah White is a contributing editor at Adbusters and an independent activist. He lives in Berkeley, CA and is currently writing a book about the future of activism. www.micahmwhite.com or micah (at) adbusters.org
Reality Is Imagined
We must dispel immediately the notion that our mental environment is unique to each individual.
- Micah White
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- 20 Oct 2009
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- 9 comments
The curious interplay between our imagination and external reality gives credence to the argument that the struggles over the mental environment are the future of activism. By protecting our mental environment we change external reality more quickly than any number of direct actions. But to make such an argument in today’s materialist, secular and scientific world requires the courage to imagine a different way of thinking.
Three hundred and seventy years ago, René Descartes sat down in a comfortable chair, with a candlestick on his table and his feet warmed by a fire. Closing his eyes, he gave free reign to his imagination. “What can I know for sure,” he wondered, “if I doubt everything?”
Modern philosophy began in this moment, with Descartes leading us through a series of thought experiments in which the rejection of all dubious knowledge leads him to discover the only knowable fact, famously expressed as “cogito, ergo sum”: I think, therefore I am. The freedom to imagine and to doubt all conventional wisdom and traditional truths was, thus, the first step in building our modern world-view.
The primacy of imagination in the construction of modern philosophy cannot be denied. A well-known criticism of Descartes’ imagination experiment is that it divorced the mind from the body and drew a barrier between the internal world of thoughts and the external world of reality. This mind-body separation occurs in Descartes because of his will to accept only what is absolutely knowable. To prove that the mind makes mistakes and cannot be trusted, he utilizes his imagination to interact with and falsify external reality.
Take, for example, an odd moment where Descartes imagines robots walking the streets. Near the end of his Second Meditation he writes, “if I look out of the window and see men crossing the square, as I just happen to have done, I normally say that I see the men themselves… Yet do I see any more than hats and coats which could conceal automatons? I judge that they are men. And so something which I thought I was seeing with my eyes is in fact grasped solely by the faculty of judgment which is in my mind.” In this moment of uncanny apprehension, seeing a man but imagining him to be an automaton, Descartes asks for certainty and rejects the evidence of his eyes because it can be influenced by the wanderings of his mind.
But what if he had not asked for certainty, had set aside the principle of non-contradiction, and accepted that what he saw at first as men were later automatons and then men again. In other words, what if we affirmed the position that imagination is constitutive of reality, not as a corrupting force but as an indispensable aspect.
If only Descartes had known how to imagine with his eyes open. The power of our imagination is so great that, even without the aid of hallucinogenic drugs, we can choose to see things that are not present or change the color of an object that is (as Edmund Husserl documented phenomenologically). Likewise, Martin Heidegger writes in Being and Time that our moods color the world around us. For example, on a bad day it seems as if the world is darker, the trees are weeping and the clouds grimacing. But if we suddenly get some good news, the world lightens up and the clouds look more like smiling faces than menacing grimaces. Thus, if our moods are being artificially influenced – through advertising, for example – we can expect that our external reality will also be influenced. From the perspective of mental environmentalism the concern is not with the imagination’s impact on external reality but on external reality’s impact on imagination.
We must dispel immediately the notion that our mental environment is unique to each individual. Just as we share our natural environment, we also share our mental environment, which is crafted through the culture we consume – the television shows we watch, the websites we frequent and the symbols and concepts that comprise our thoughts. (Heidegger referred to this shared aspect as our “they-self”.) Thus, the mental environment is not something entirely within us but is instead something that is outside of our complete control and shared among a culture. The danger, and opportunity, here is obvious. If there is no strict division between my internal world and the external world and if I am not in complete control over my internal world then the way the world appears to me is contestable.
In other words, if we engage in an activism of mental environmentalism it need not be construed as a politics of solipsism, or an attempt to dodge the imperative of “direct action”. Instead, developing another way of thinking that places the role of imagination back into the forefront and denies the right of corporations to influence our mental environment may be the most effective strategy of cultural insurrection in the twenty-first century because it directly influences the manifestation of our natural environment.
Micah White is a Contributing Editor at Adbusters and an independent activist. He lives in Berkeley, CA and is currently writing a book about the future of activism. www.micahmwhite.com or micah (at) adbusters.org
Commercial Breakers TV Spot
- editor
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- 06 Oct 2009
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- 235 comments
Music by Remano Eszildn, motion graphics by Alex Kurina.
We’re continuing our campaign for media democracy with a series of subvertisements aimed at disrupting the promotion of overconsumption and attacking the legitimacy of advertising. We want the right to broadcast these subverts and we’re willing to pay, but the major networks aren’t willing to air them. So far FOX has officially rejected our first spot, COMMERCIAL BREAKERS, and MTV has cut off communication entirely.
The idea behind COMMERCIAL BREAKERS is simply to sabotage the meaning of advertising and undermine the power of brands. The average TV ad presents the consumer with a crisis: a crisis of identity, a crisis of hunger, a messy floor, an unsightly blemish or erectile dysfunction. The crisis is always a crisis of choice, but there is only one choice: the product being advertised. Each ad expresses an individual brand’s vision of utopia; a perfect world constructed around a singular message: if you buy the product being advertised, you will be happy and content … if only for a moment.
This consumer utopia – beamed into our consciousness 24/7 – is a distraction from our real crisis, be it existential, spiritual, environmental, economic or political. And so rather than interpret advertising as a choice between colas or a choice between brands, we seek to reinterpret it as a choice between the real and the artificial. It’s not Pepsi vs. Coke, it’s Cool Diet Cola vs. Climate Doom.
After a string of legal victories against Canadian television networks, we are now determined to take on NBC, CBS, ABC, FOX and MTV in American courts. In order to make this happen in the near future, we need our legal war chest filled. It’s a tough and expensive game going head to head with these giant corporations in court, but we refuse to back down.
How else can you help? Agitate FOX and MTV and help us spread COMMERCIAL BREAKERS on the web. If you’re a twitter user, throw a #fuckfox hash tag on your tweets. Make your own viral subvertisements, memes or mindbombs and launch them anywhere and everywhere you see fit.
The Unacknowledged Test
- Micah White
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- 29 Sep 2009
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- 14 comments
Experts agree that we are experiencing perilous climate change that calls the fate of our experiment in civilization into question. As severe weather strikes one continent and mysterious die-offs occur in another, the death rattle of the natural environment grows louder. “Where have all the fireflies gone?” we wonder, and then the scientists confirm that they have noted their absence as well. Once the so-called experts step in and the media assures us that abnormal things are indeed happening, we suppress our alarm and resume sleepwalking through ironic consumption. Is this the only way we can experience climate change?
“Experience” is a word we use everyday so it should be easy to define what it means. Some would argue that to experience climate change is to acknowledge its existence. They see experience as living through an event, and they hope to weather what awaits by maintaining the lifestyle that brought us this historical, ecological moment. Those who treat an experience as something to be survived see climate change as something that can be dealt with using the tools of advanced technology, international diplomacy and public education campaigns. “We can get through this,” might be their admirable motto and most of our society could be counted as their supporters.
But “experience” has another meaning that we ought to consider. The words “experiment,” “expert” and “experience” are related: an expert is often someone who gains experience through experiments. The expert need not be a scientist; we also gain experience by submitting ourselves to life-experiments like outdoor adventures, risky activism or dangerous thinking. After one of these experiences, we’ve transformed ourselves and come closer to our full potential. Experience, it seems, has some connection to a test that puts our self into question.
It may not be a surprise to learn that the common root which “expert,” “experiment” and “experience” share is the Latin word experiri, which means “to put to the test.” In fact, we can go one step further and say that every experience is a dangerous test. I do not say this without cause but instead am referring back to the Latin root experiri, which comes from periculum meaning test, trial, risk, danger or, as it is commonly translated: peril. The other meaning of the word experience is thus to be in peril.
Those who understand experience in this second sense will grasp climate change as a perilous existential and civilizational trial. Nature, via climate change, is charging us with ecocide and we must respond if we want to avoid the death sentence. It is no defense to cling to life as it was before today in the hopes of surviving the weather of tomorrow – that is merely blind denial to the trial taking place.
Instead, we must put our selves, our minds, our souls and our way of life under review. We can respond to the charges brought against us only by renouncing the industrial, consumerist worldview that brought us to this catastrophic point. To experience climate change is to be called to take part in an experiment after which the world as we know it is forever changed.
Micah White is a contributing editor at Adbusters and an independent activist. He is writing a book on the future of activism.










































